{"title":"Books","description":null,"products":[{"product_id":"coral-finder-2022","title":"Champion Lighting \u0026 Supply Coral Finder 2022","description":"\u003cdiv\u003e\n\u003ch2\u003e\u003cstrong\u003eCORAL FINDER FAQ\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT IS IT?\u003cbr\u003e\u003c\/strong\u003eThe world’s first easy-to-use, searchable smartguide for coral ID that anyone can use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT DOES IT DO\u003cbr\u003e\u003c\/strong\u003eLets the untrained user identify corals to genus level, regardless of growth form, in the Indian \u0026amp; Pacific oceans. Coral Finder’s visually driven design eliminates most of the ugly terminology from the coral ID process.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK\u003cbr\u003e\u003c\/strong\u003eChoose the shape, texture or lifestyle of your coral from the Key Page, follow the prompts \u0026amp; select a Look-Alike page of “best bets” for what your coral might be. Use your visual supercomputer (eyes) to pattern search the grid of images, confirm the key characters and true scale.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHO IS IT FOR?\u003cbr\u003e\u003c\/strong\u003eEveryone! – divers, aquarists, dive instructors, dive boats and businesses, snorkelers, reef walkers, students, naturalists, scientists, coral industry professionals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY SHOULD I BUY IT?\u003cbr\u003e\u003c\/strong\u003eBecause it works ;-). The Coral Finder is the only coral ID tool that is: (a) up-to-date with molecular taxonomy, (b) easy to use, \u0026amp;, (c) a useful introduction to species ID.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003e\"Clearly the best guide out there for understanding how to identify corals in the field. Teaches the process, allowing identification to different taxonomic levels and can adapt to taxonomic changes in future.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eThomas Bridge\u003c\/strong\u003e, Senior Curator – Corals, Queensland Museum \u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDESIGN\u003c\/h2\u003e\n\u003cdiv\u003e\u003cstrong\u003eThe Look-alike page\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eThe Coral Finder creates a choice matrix for easy, at-a-glance decision making. Just scan the page and “see” the answer!\u003c\/p\u003e\n\u003ch2\u003eCORAL FINDER FEATURES\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eHow it works\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe answer to the question “What coral is that?” is in your head – literally. Your eyes and brain are the world’s most powerful supercomputer capable of solving complex visual problems instantly. Traditional field guides put text between you and the answer – and text needs to be interpreted. The Coral Finder reduces the problem of identifying corals to a series of simple visual choices. Read on… it’s as simple as 1,2,3!!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eGLOSSARY\u003c\/h2\u003e\n\u003cp\u003eThe Coral Finder takes the confusion out of learning coral identification with a simplified glossary of terms. Culled from the hundreds in use by professional taxonomists the Coral Finder only tells what you need to know to get the job done.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReverse engineering\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Coral Finder is designed to solve problems. Say you have a coral that doesn’t quite fit what you see on your chosen Look-Alike page. Crisis? What crisis? Just reverse engineer the problem using the genus index to track down your coral among the Coral Finder’s other growth forms.\u003c\/p\u003e\n\u003ch2\u003eEXQUISITE 2-SHOTS\u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cp\u003eNothing shows the difference between two similar corals better than perfect side-by-side field photos. The Coral Finder includes exquisite two-shots that take the guess work out of separating problem groups of corals.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/CajBuQ680-o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Champion Lighting \u0026 Supply","offers":[{"title":"Default Title","offer_id":67796367900968,"sku":"RKCF2022","price":64.25,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/6293\/4824\/files\/CoralFinder2022-1.png?v=1790884878"},{"product_id":"octocoral-finder","title":"Champion Lighting \u0026 Supply Octocoral Finder","description":"\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch1\u003eOctocoral FINDER INFO\u003c\/h1\u003e\n\u003ch4\u003eWHAT IS IT?\u003c\/h4\u003e\n\u003cp\u003eThe world's first easy-to-use, searchable smartguide for octocoral ID (soft corals, sea fans, whips \u0026amp; pens), that anyone can use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eWHAT DOES IT DO\u003c\/h4\u003e\n\u003cp\u003eLets the untrained user identify octocorals to genus level, regardless of growth form, in the Indian \u0026amp; Pacific oceans. The Octocoral Finder's visually driven design eliminates most of the ugly terminology from the ID process.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eHOW DOES IT WORK\u003c\/h4\u003e\n\u003cp\u003eChoose the shape, texture or lifestyle that matches your octocoral from the Key Page. Then consult the relevant pages of the Visual Index using your eye-brain visual supercomputer. Compare and contrast from the grid of images and choose the best match. Note the page number and go to the respective genus gallery for large clear images, detailed description \/ comparisons and ID tips \/ tricks.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eWHO IS IT FOR?\u003c\/h4\u003e\n\u003cp\u003eEveryone! - naturalists, divers, aquarists, dive instructors, dive boats and businesses, snorkelers, reef walkers, students, scientists, coral industry professionals.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eWHY SHOULD I BUY IT?\u003c\/h4\u003e\n\u003cp\u003eBecause it works. The Octocoral Finder is the only octocoral ID tool: (a) with a practical user-friendly design; (b) with easy-to-use visual search, (c) that is terminology \/ jargon free; (d) that is up-to-date (molecular compliant - see McFadden et. al. 2022); (e) with 'see-what-I-say' large, shot-for-purpose images illustrating ID tips, \u0026amp;, (f) it's the only guide on the market.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eTHE VISUAL INDEX\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExample Visual Index page\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA 18 page Visual Index allows the user to constrain the search for an octocoral to coarse physical categories.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cfigure\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-7.png\" alt=\"\" title=\"\"\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-7.png\" alt=\"\" title=\"\"\u003e\u003c\/figure\u003e\u003cfigure\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-6.png\" alt=\"\" title=\"\"\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-6.png\" alt=\"\" title=\"\"\u003e\u003c\/figure\u003e\u003cdiv\u003e\n\u003ch2\u003e \u003c\/h2\u003e\n\u003ch2\u003eTHE GALLERY PAGES\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExample Genus Gallery page\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGenus galleries amplify the options presented in the Visual Index.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cfigure\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-8.png\" alt=\"\" title=\"\"\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-8.png\" alt=\"\" title=\"\"\u003e\u003c\/figure\u003e\u003cfigure\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-9.png\" alt=\"\" title=\"\"\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-9.png\" alt=\"\" title=\"\"\u003e\u003c\/figure\u003e\u003cdiv\u003e\n\u003ch2\u003e \u003c\/h2\u003e\n\u003ch2\u003eTHE GLOSSARY\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExample Glossary page\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA 9 page illustrated Glossary defines and illustrates a small number of technical terms which complement the clarity of the Octocoral Finder’s overall plain language style.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cfigure\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-10.png\" alt=\"\" title=\"\"\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-10.png\" alt=\"\" title=\"\"\u003e\u003c\/figure\u003e\u003cdiv\u003e\n\u003ch2\u003e Fast Start\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e1.\u003c\/strong\u003e Read the \u003cstrong\u003eintroductory material p 172-182.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. \u003c\/strong\u003eTake an image sequence of the octocorals you want to ID. Always get a pic with polyps retracted! (see Practical ID Tips p 172).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. \u003c\/strong\u003eChoose a \u003cstrong\u003eKey Group\u003c\/strong\u003e that describes your coral \u003cstrong\u003e(front cover)\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. \u003c\/strong\u003eNote the page number \u0026amp; consult the \u003cstrong\u003eVisual Index (p 2-19)\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5.\u003c\/strong\u003e \u003cstrong\u003eCompare \u0026amp; contrast\u003c\/strong\u003ethe octocoral genera.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. \u003c\/strong\u003eNote the page numbers of the best candidates \u0026amp; consult the respective \u003cstrong\u003eGenus Galleries (p 20-171)\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e7. \u003c\/strong\u003eRead the \u003cstrong\u003eDescription\u003c\/strong\u003e \u0026amp; \u003cstrong\u003eCompare\u003c\/strong\u003e text. Pay attention to: (a) the \u003cstrong\u003ebold text\u003c\/strong\u003e (b) the \u003cstrong\u003esuperscript numbers\u003c\/strong\u003e (which correspond with the \u003cstrong\u003eyellow tip arrows\u003c\/strong\u003e on the images), \u0026amp; (c) the \u003cstrong\u003escale bar\u003c\/strong\u003e reference included in some of the images.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e8. \u003c\/strong\u003eFamiliarity gives rise to better, more informed pattern recognition - so practice!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e9. \u003c\/strong\u003eEat, sleep, dive, take octocoral photos, \u003cstrong\u003erepeat\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003eThe rest is mainly visual\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cfigure\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-11.png\" alt=\"\" title=\"\"\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-11.png\" alt=\"\" title=\"\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cfigure\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-12.png\" alt=\"\" title=\"\"\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-12.png\" alt=\"\" title=\"\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cfigure\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-13.png\" alt=\"\" title=\"\"\u003e\u003cimg src=\"https:\/\/championlightingdealer.com\/media\/wysiwyg\/OctocoralFinder-13.png\" alt=\"\" title=\"\"\u003e\u003c\/figure\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Champion Lighting \u0026 Supply","offers":[{"title":"Default Title","offer_id":67797240774952,"sku":"RKOF","price":96.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/6293\/4824\/files\/octocoralfinder-1.png?v=1790885676"},{"product_id":"reef-finder","title":"Champion Lighting \u0026 Supply Reef Finder","description":"\u003cp\u003e\u003cstrong\u003eWHAT IS IT?\u003c\/strong\u003e\u003cbr\u003eThe world’s first searchable field guide to the amazing diversity of reef life!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHAT DOES IT DO?\u003c\/strong\u003e\u003cbr\u003eIt answers the fundamental question: “What kind of thing is that?” … and gives you reasons why.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOW DOES IT WORK?\u003c\/strong\u003e\u003cbr\u003eJust search the Visual Index for simple shapes (e.g. fingers, spines, spirals), textures or concepts (e.g. holes, tentacles). You can even search by “sediments”, and it’s 99% latin free! You can also go directly to the groups you know from the front cover.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHO IS IT FOR?\u003c\/strong\u003e\u003cbr\u003eEveryone! – divers, aquarists, dive guides \u0026amp; businesses, snorkelers, reef walkers, teachers, students, naturalists \u0026amp; scientists. Young minds discovering the natural world!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWHY SHOULD I BUY IT?\u003c\/strong\u003e\u003cbr\u003eIt’s a smart, fun, interactive tool that identifies anything at a fantastic price! It’s beautifully designed and there is nothing else like it! Use it to interact and problem solve with your friends \/ customers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIT’S AN ID GUIDE. BUT NOT AS YOU KNOW IT!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTraditional guides are arranged in scientific order which is a fatal flaw for learning. They assume you know what “kind” of thing you are trying to ID and where to look in their book in the first place. Enter the Reef Finder – the Reef Finder’s VISUAL INDEX solves the ID problem for divers without assuming you have biological training. For example you can search by ‘TENTACLES’ or many other shapes, textures and concepts like ‘holes’ or ’sediment’. Now for the first time you can explore, discover, learn and communicate with others!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE EYES HAVE IT…\u003c\/strong\u003e\u003cbr\u003eWhen it comes to ease of use the Reef Finder has no competition. Use the Visual Index to look for the shape of the critter in front of you, then choose a Gallery page to confirm. Think of it as Visual Hyperlinking – it’s a process we call WYSIWYLF – What You See Is What You Look For. The Reef Finder only tells you about things you can actually see. With no technical terms or prior knowledge required there’s nothing to get between you and learning. 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Great for course work, surveys, snorkelling, reef walks and beach-combing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDEEP AND MEANINGFUL BY DESIGN\u003c\/strong\u003e\u003cbr\u003eThe Reef Finder is designed to be both simple and deep: it’s the perfect fast-start ID tool for beginners as well as a powerful “answer anything” reference for instructors, trainers, students and nerds of the obscure! Developed over 3 years and tested by dozens of biologists and dive instructors the Reef Finder is innovative, accurate and practical. It’s the world’s first comprehensive searchable field guide reef biodiversity. 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